Weifa wants to grow at home and abroad

Weifa wants to grow at home and abroad

8 July 2015 - Deborah Wilkes

'Weifa wants to grow at home and abroad' is a NEWS EXTRA publication from OTCToolbox that provides rapid insights into the current business strategy and growth plans of a leading player in the Norwegian OTC market.

Norway's Weifa is keen to expand beyond its home market and become a significant pan-Nordic consumer health company, following the recent decision to split off its contract manufacturing business and focus on consumer health.

Weifa says acquisitions, co-marketing, distributorships, in-licensing and other forms of partnership will play an important role as it seeks to grow at home and abroad.

This News Extra publication looks at Weifa's current presence in the Norwegian OTC market – including the company's key categories, brands and recent product launches – and outlines its growth plans.    

The publication is written by OTC industry expert Deborah Wilkes, who is the Editor & Publisher of OTCToolbox.

Around 2,300 words long, the publication is available to purchase and download immediately from the OTCToolbox website. You can make sure your team is well informed through a Multiple User Licence or a Global Licence.

The News Extra is available free to people with an Annual Subscription to the OTCToolbox website (click here to find out more).

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