19 March 2014 - Deborah Wilkes
Perrigo's ambitious business development plan involves expanding outside the US, capitalising on e-commerce through Amazon, entering adjacent product categories, and building value brands as well as store brands.
This NEWS EXTRA publication from OTCToolbox is designed to give you an insight into the current strategy of the store brand and generics company. Make sure your team is well informed through a Multiple User Licence or a Global Licence.
The NEWS EXTRA provides insights into Perrigo's strategy for international expansion, which has just seen the company acquire a portfolio of "value brand" OTC products sold in Australia and New Zealand from Aspen Global for US$51 million in cash. The deal includes the Herron umbrella brand.
More than 3,000 words long, the publication also covers Perrigo's relationship with online retailer Amazon, its plans to increase penetration of store brands in the US OTC market, and its analysis of prescription-to-OTC switch opportunities in the US. It also looks at Perrigo's new high-margin brand in the vitamins, minerals and supplements (VMS) category in the US.
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