Coppertone deal highlights Beiersdorf's strategy

Coppertone deal highlights Beiersdorf's strategy

27 May 2019 - Deborah Wilkes


Beiersdorf’s planned acquisition of the Coppertone suncare brand is the first big deal under a new C.A.R.E.+ strategy, which aims to boost the performance of the German skincare specialist’s Consumer division.

Entering new countries and categories, enhancing innovation and stepping up digital capabilities are key elements of C.A.R.E.+.

Download this NEWS EXTRA publication today to find out more about Beiersdorf's:

  • New C.A.R.E.+ strategy
  • Plans to enter new markets
  • Innovation strategy
  • Approach to acquisitions
  • Intention to step up digital capabilities
  • Performance of Nivea
  • Recent financial results

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