Coppertone deal highlights Beiersdorf's strategy

Coppertone deal highlights Beiersdorf's strategy

27 May 2019 - Deborah Wilkes

 

Beiersdorf’s planned acquisition of the Coppertone suncare brand is the first big deal under a new C.A.R.E.+ strategy, which aims to boost the performance of the German skincare specialist’s Consumer division.

Entering new countries and categories, enhancing innovation and stepping up digital capabilities are key elements of C.A.R.E.+.

Download this NEWS EXTRA publication today to find out more about Beiersdorf's:

  • New C.A.R.E.+ strategy
  • Plans to enter new markets
  • Innovation strategy
  • Approach to acquisitions
  • Intention to step up digital capabilities
  • Performance of Nivea
  • Recent financial results

The News Extra is available to purchase and download immediately from the OTCToolbox website. You can make sure your team is well informed through a Multiple User Licence or a Global Licence. It is available free to people with an Annual Subscription to the OTCToolbox website

Annual Subscription Holder?

Sign in to continue reading.
 

Sign In

Back to News Extras

Share this page: