27 May 2019 - Deborah Wilkes
Beiersdorf’s planned acquisition of the Coppertone suncare brand is the first big deal under a new C.A.R.E.+ strategy, which aims to boost the performance of the German skincare specialist’s Consumer division.
Entering new countries and categories, enhancing innovation and stepping up digital capabilities are key elements of C.A.R.E.+.
Download this NEWS EXTRA publication today to find out more about Beiersdorf's:
- New C.A.R.E.+ strategy
- Plans to enter new markets
- Innovation strategy
- Approach to acquisitions
- Intention to step up digital capabilities
- Performance of Nivea
- Recent financial results
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