Bayer maps route to global top spot in OTC

Bayer maps route to global top spot in OTC

4 July 2013 - Deborah Wilkes

This NEWS EXTRA publication from OTCToolbox is designed to update you on Bayer's growth strategy for its worldwide Consumer Care business.

Erica Mann, worldwide head of Bayer Consumer Care, outlines how a combination of global brand expansion, innovation, emerging market growth and bolt-on acquisitions can make Bayer Consumer Care the world's number one OTC player.

Just over 2,000 words long, this 10-page NEWS EXTRA covers Bayer Consumer Care's approach to switching medicines from prescription-to-OTC status, herbal medicines, Traditional Chinese Medicine (TCM), the natural sector, and aesthetic dermatology.

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