New Ideas Better Ways

NEW IDEAS BETTER WAYS is the OTCToolbox Innovations magazine. It provides you with news, views, in-depth articles and case studies – dedicated exclusively to consumer healthcare/OTC innovation. Individual editions can be purchased and downloaded immediately. They are also available as part of an Annual Subscription to the OTCToolbox website.

How OTC leaders view innovation

NEW IDEAS BETTER WAYS Edition Number 1

1 July 2014

Views on innovation at some of the leading global OTC players are covered in Edition 1 of NEW IDEAS BETTER WAYS, which discusses consumer-centric innovation, switching medicines from prescription-to-OTC status and the role of global scale in spreading innovation. Read how Reckitt Benckiser, Sanofi a...

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