New Ideas Better Ways

NEW IDEAS BETTER WAYS is the OTCToolbox Innovations magazine. It provides you with news, views, in-depth articles and case studies – dedicated exclusively to consumer healthcare/OTC innovation. Individual editions can be purchased and downloaded immediately. They are also available as part of an Annual Subscription to the OTCToolbox website.

Changing world offers diverse opportunities

NEW IDEAS BETTER WAYS Edition Number 9

29 November 2016

Curiosity in the workplace, healthy ageing, and diverse opportunities in a changing world are among the topics discussed in Edition 9 of NEW IDEAS BETTER WAYS. Buy online and download today.

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Innovate in everything you do

NEW IDEAS BETTER WAYS Edition Number 8

30 June 2016

Top executives talk about the many ways innovation can enhance their consumer healthcare businesses in Edition 8 of NEW IDEAS BETTER WAYS, which has in-depth articles on the thinking of Bayer, Johnson & Johnson, PGT Healthcare and Sanofi.

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Multiple routes to OTC growth

NEW IDEAS BETTER WAYS Edition Number 7

4 April 2016

Read about multiple routes to OTC growth in Edition 7 of NEW IDEAS BETTER WAYS, which has in-depth articles on the business strategies of Boehringer Ingelheim Consumer Health Care, Merck Consumer Health, RB and Unilever.

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Ups and downs of OTC innovation in 2015

NEW IDEAS BETTER WAYS Edition Number 6

17 December 2015

'Ups and downs of OTC innovation in 2015' is the theme of Edition 6 of NEW IDEAS BETTER WAYS. Read about the drivers of the 14% like-for-like sales growth at RB's Health division. BUY AND DOWNLOAD TODAY

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Making commercial sense of switching

NEW IDEAS BETTER WAYS Edition Number 5

1 September 2015

Making commercial sense of switching medicines from prescription to OTC status is the theme of Edition 5 of NEW IDEAS BETTER WAYS. Read about switch opportunities worldwide, current thinking and developments for switching, learnings from previous switches, changing behaviour, digital health, and dos...

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Don't ever forget the consumer

NEW IDEAS BETTER WAYS Edition Number 4

14 April 2015

Don't ever forget the consumer is the underlying message of Edition 4 of NEW IDEAS BETTER WAYS, which looks at creative product claims, technological developments, switching and other OTC innovation opportunities. Read about Merck Consumer Health's consumer-centric approach to innovation.BUY AND DOW...

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Delivering OTC innovations to consumers

NEW IDEAS BETTER WAYS Edition Number 3

13 January 2015

Delivering OTC innovations to consumers is the focus of Edition 3 of NEW IDEAS BETTER WAYS. Find out about six ways to innovate in health and personal care, the need for early involvement, and the role of technology in supporting the innovation process.BUY AND DOWNLOAD TODAY

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Ways of managing OTC innovation

NEW IDEAS BETTER WAYS Edition Number 2

1 October 2014

Ways of managing OTC innovation is the focus of Edition 2 of NEW IDEAS BETTER WAYS. which presents views from industry experts, looks at initiatives by important players, and highlights some technologies. Read how Thornton & Ross is at the heart of Stada's innovation in consumer healthcare.BUY A...

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How OTC leaders view innovation

NEW IDEAS BETTER WAYS Edition Number 1

1 July 2014

Views on innovation at some of the leading global OTC players are covered in Edition 1 of NEW IDEAS BETTER WAYS, which discusses consumer-centric innovation, switching medicines from prescription-to-OTC status and the role of global scale in spreading innovation. Read how Reckitt Benckiser, Sanofi a...

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