NEW IDEAS BETTER WAYS is the OTCToolbox Innovations magazine. It provides you with news, views, in-depth articles and case studies – dedicated exclusively to consumer healthcare/OTC innovation. Individual editions can be purchased and downloaded immediately. They are also available as part of an Annual Subscription to the OTCToolbox website.
30 June 2016
Top executives talk about the many ways innovation can enhance their consumer healthcare businesses in Edition 8 of NEW IDEAS BETTER WAYS, which has in-depth articles on the thinking of Bayer, Johnson & Johnson, PGT Healthcare and Sanofi.
4 April 2016
Read about multiple routes to OTC growth in Edition 7 of NEW IDEAS BETTER WAYS, which has in-depth articles on the business strategies of Boehringer Ingelheim Consumer Health Care, Merck Consumer Health, RB and Unilever.
17 December 2015
'Ups and downs of OTC innovation in 2015' is the theme of Edition 6 of NEW IDEAS BETTER WAYS. Read about the drivers of the 14% like-for-like sales growth at RB's Health division. BUY AND DOWNLOAD TODAY
1 September 2015
Making commercial sense of switching medicines from prescription to OTC status is the theme of Edition 5 of NEW IDEAS BETTER WAYS. Read about switch opportunities worldwide, current thinking and developments for switching, learnings from previous switches, changing behaviour, digital health, and dos...
14 April 2015
Don't ever forget the consumer is the underlying message of Edition 4 of NEW IDEAS BETTER WAYS, which looks at creative product claims, technological developments, switching and other OTC innovation opportunities. Read about Merck Consumer Health's consumer-centric approach to innovation.BUY AND DOW...
13 January 2015
Delivering OTC innovations to consumers is the focus of Edition 3 of NEW IDEAS BETTER WAYS. Find out about six ways to innovate in health and personal care, the need for early involvement, and the role of technology in supporting the innovation process.BUY AND DOWNLOAD TODAY
1 October 2014
Ways of managing OTC innovation is the focus of Edition 2 of NEW IDEAS BETTER WAYS. which presents views from industry experts, looks at initiatives by important players, and highlights some technologies. Read how Thornton & Ross is at the heart of Stada's innovation in consumer healthcare.BUY A...
1 July 2014
Views on innovation at some of the leading global OTC players are covered in Edition 1 of NEW IDEAS BETTER WAYS, which discusses consumer-centric innovation, switching medicines from prescription-to-OTC status and the role of global scale in spreading innovation. Read how Reckitt Benckiser, Sanofi a...