Ways of managing OTC innovation

Ways of managing OTC innovation

NEW IDEAS BETTER WAYS Edition Number 2

1 October 2014 - Deborah Wilkes

Essential reading for anyone with an interest in OTC innovation, Edition 2 of NEW IDEAS BETTER WAYS focuses on innovation management within the consumer healthcare industry. It presents views from industry experts, looks at initiatives by important players and highlights some technologies.

Tackling the disconnect between product development and marketing is discussed by Hans Regenauer, who has spent 30 years in senior positions at Bayer Consumer Care, Boehringer Ingelheim Consumer Health Care, Merz Pharma and Sanofi Consumer Healthcare.

Continuous improvement of existing OTC medicines is a key issue for the global consumer healthcare industry, according to Manfred Scheske, chief executive officer of Infirst Healthcare and former president of GlaxoSmithKline's European and North American Consumer Healthcare businesses.

Edition 2 also looks at recent investments in innovation by Reckitt Benckiser (RB), Stada and Beiersdorf. Furthermore, OTCToolbox talks to Kind Consumer about applying the technology behind the Voke nicotine inhaler to other active pharmaceutical ingredients.

CLICK HERE TO VIEW THE CONTENTS PAGE

NEW IDEAS BETTER WAYS is a new quarterly OTC Innovations review from OTCToolbox, which keeps you informed about news, views, technological developments and innovative products. It is written by OTC industry expert Deborah Wilkes, who is the Editor & Publisher of the OTCToolbox website.

Edition 2 of NEW IDEAS BETTER WAYS is available to buy and download today from the OTCToolbox website. You can make sure your team is well informed through a Multiple User Licence or a Global Licence.

Alternatively, you can obtain all editions of NEW IDEAS BETTER WAYS as part of an Annual Subscription to the OTCToolbox website (click here to find out more).

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