Ups and downs of OTC innovation in 2015

Ups and downs of OTC innovation in 2015

NEW IDEAS BETTER WAYS Edition Number 6

17 December 2015 - Deborah Wilkes

'Ups and downs of OTC innovation in 2015' is the theme of Edition 6 of NEW IDEAS BETTER WAYS, the quarterly OTC innovations review from OTCToolbox.

The lead article – Innovating hard helps RB add 14% to Health – explores the reasons for the strong worldwide sales growth at RB's consumer healthcare business.

RB's chief executive officer Rakesh Kapoor says innovation, go-to-market capabilities and healthcare professional programmes are driving strong like-for-like growth at RB’s Health division. Kapoor points out that the company is focusing its resources, passion and energy on the division. Deborah Wilkes looks at the ups – as well as some of the downs – at RB in 2015.

Buy and download today to read:
- Innovating hard helps RB add 14% to Health
- Tracking recent regulatory restrictions
- Consumer empowerment is an idea whose time has come
- News and views on OTC innovation
- Nestlé Wellness Club makes worldwide debut in Japan

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Also in this 60-page edition, an article on Tracking recent regulatory restrictions provides a guide to regulatory restrictions introduced or proposed for active ingredients and entire product groups in the OTC market worldwide during 2015.

An article on Consumer empowerment is an idea whose time has come discusses some implications of the trend for consumer empowerment, while Nestlé Wellness Club makes worldwide debut in Japan looks at the way digital technology is at the heart of a big idea from Swiss nutrition, health and wellness company Nestlé.

News and views on OTC innovation is a new regular feature, which provides a roundup of recent developments in OTC innovation. Amway, Boehringer Ingelheim, First Aid Shot Therapy, Infirst Healthcare, Johnson & Johnson, Medherant, Moberg Pharma and Procter & Gamble are just some of the companies covered.

NEW IDEAS BETTER WAYS is the quarterly OTC Innovations review from OTCToolbox, which keeps you informed about news, views, technological developments and innovative products. It is written by OTC industry expert Deborah Wilkes, who is the Editor & Publisher of the OTCToolbox website.

Edition 6 of NEW IDEAS BETTER WAYS is available to buy and download today from the OTCToolbox website. You can make sure your team is well informed through a Multiple User Licence or a Global Licence.

Alternatively, you can obtain all editions of NEW IDEAS BETTER WAYS as part of an Annual Subscription to the OTCToolbox website (click here to find out more).

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