Perspectives on new product development

Perspectives on new product development

NEW IDEAS BETTER WAYS Edition Number 11

26 May 2017 - Deborah Wilkes

Read about many different perspectives on new product development in the OTC/consumer healthcare industry in Edition 11 of NEW IDEAS BETTER WAYS.

Viewpoints from Bayer Consumer Health, Infirst Healthcare, Merck Consumer Health, Prestige Brands and the Association of the European Self-Medication Industry (AESGP) are covered in feature-length articles.

Meanwhile, the regular News & Views section is packed full of items on switching medicines from prescription to non-prescription status, medical devices, regulatory affairs, ingredient issues, distribution changes, and research collaborations. The section includes news from Australia, Belgium, the European Union, Ireland, New Zealand, Switzerland, the UK and the US.

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You can read all about:
• Industry needs to shift its focus to growing markets
• Bayer aims to harness traditional and digital
• Prestige has annual goal of 3-5 meaningful innovations
• Europe needs to incentivise OTC innovation
• Are children prepared for 100 healthy years?
• News & Views on OTC innovation

CLICK HERE TO VIEW THE CONTENTS PAGE

Alternatively, you can obtain all editions of NEW IDEAS BETTER WAYS as part of an Annual Subscription to the OTCToolbox website (click here to find out more).



NEW IDEAS BETTER WAYS is the OTC Innovations review from OTCToolbox, which keeps you informed about news, views, technological developments and innovative products. It is written by OTC industry expert Deborah Wilkes, who is the Editor & Publisher of the OTCToolbox website.

Edition 11 of NEW IDEAS BETTER WAYS is available to buy and download today from the OTCToolbox website. You can make sure your team is well informed through a Multiple User Licence or a Global Licence.

NEW IDEAS BETTER WAYS
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