Opportunities in the new decade

Opportunities in the new decade


31 December 2019 - Deborah Wilkes

Opportunities in the new decade is the theme of Edition 20 of the OTCToolbox Innovations magazine NEW IDEAS BETTER WAYS.

Feature articles cover two of the concepts that are likely to drive change in the 2020s – sustainability and personalisation. Edition 20 also takes a look at some recent initiatives that could help self-care reach its full potential worldwide over the next decade.

Bayer has announced plans to step up its sustainability efforts significantly over the next decade, and self-care has a key role to play.

Personalised consumer healthcare products are on the rise, especially in the vitamins, minerals and supplements (VMS) category. Christian Rebholz of Simon-Kucher & Partners says there are also opportunities to personalise services, promotions, sales channels and communications.

Towards the end of 2019, companies and industry associations announced a number of self-care initiatives that could have a significant impact in the new decade.

Meanwhile, IQVIA Consumer Health has analysed OTC launches in key countries to find out what contributes to excellence. The findings were discussed at the recent OTCToolbox 2019 Consumer Healthcare Marketing Event.

Download today to read all about:

  • New decade sees burst of self-care initiatives
  • Personalisation can take many forms
  • Pathways to achieving excellent OTC launches
  • Self-care has a key role in Bayer’s sustainability
  • Industry News
  • Product News
  • Regulatory News
  • People News


NEW IDEAS BETTER WAYS is the OTCToolbox Innovations magazine, which keeps you informed about news, views, technological developments and innovative products. It is written by OTC industry expert Deborah Wilkes, who is the Founder and Editor & Publisher of the OTCToolbox website.

Edition 20 of NEW IDEAS BETTER WAYS is available to buy and download today from the OTCToolbox website. You can make sure your team is well informed through a Multiple User Licence or a Global Licence. You can obtain all editions of NEW IDEAS BETTER WAYS as part of an Annual Subscription to the OTCToolbox website.

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