New thinking on OTC switching

New thinking on OTC switching


31 August 2018 - Deborah Wilkes


Read all about some new approaches to switching medicines from prescription to non-prescription status in Edition 15 of NEW IDEAS BETTER WAYS, the OTCToolbox Innovations magazine.

Edition 15 discusses recent developments in the US, where the Food and Drug Administration (FDA) has released draft guidance that should make it easier for companies to switch a broader range of prescription medicines to non-prescription status.

In addition, Perrigo says switching selected medicines is now a key part of its growth strategy in the US. The company, which is best-known in the US as a store-brand specialist, says it plans to offer both the brand and a store-brand.

Edition 15 also looks at the Austrian Self Care Association's (IGEPHA's) model for prioritising switch candidates that could encourage regulators to facilitate more switches. Other countries – particularly small- and medium-sized countries – might also find the model useful.

Download today to read all about:

  • Perrigo broadens its US switch ambitions
  • Austria develops model for prioritising switches
  • Changing the behaviour of Europe’s pharmacists
  • Lessons from New Zealand’s sildenafil switch model
  • US paves the way for more OTC switches
  • News and views on OTC innovation


The regular News & Views section is packed full of items on regulatory affairs, ingredient issues, e-commerce, advertising, company developments, microbiome-based products and people changes.

NEW IDEAS BETTER WAYS is the OTCToolbox Innovations magazine, which keeps you informed about news, views, technological developments and innovative products. It is written by OTC industry expert Deborah Wilkes, who is the Editor & Publisher of the OTCToolbox website.

Edition 15 of NEW IDEAS BETTER WAYS is available to buy and download today from the OTCToolbox website. You can make sure your team is well informed through a Multiple User Licence or a Global Licence. You can obtain all editions of NEW IDEAS BETTER WAYS as part of an Annual Subscription to the OTCToolbox website.

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