New chiefs bring fresh perspectives

New chiefs bring fresh perspectives


31 May 2019 - Deborah Wilkes


Read all about fresh strategies from new chief executive officers at Perrigo and Beiersdorf in Edition 18 of NEW IDEAS BETTER WAYS, the OTCToolbox Innovations magazine.

Perrigo’s new president and chief executive officer Murray Kessler has just unveiled a Self-Care Transformation Plan to turn around the fortunes of the troubled consumer healthcare company.

Meanwhile, Beiersdorf’s planned acquisition of the Coppertone suncare brand is the first big deal under a new C.A.R.E.+ strategy, which aims to boost the performance of the German skincare specialist’s Consumer division. Entering new countries and categories, enhancing innovation and stepping up digital capabilities are key elements of C.A.R.E.+.

Edition 18 also covers the US Food and Drug Administration's (FDA)'s recent initiatives to find the best way of regulating products containing cannabis and cannabis-derived compounds including cannabidiol (CBD).

Download today to read all about:

  • Perrigo unveils plan for self-care transformation
  • Coppertone deal highlights Beiersdorf’s new strategy
  • Sanofi has big ambitions for e-commerce partnership
  • FDA considers ways of regulating CBD in the US
  • Regulator wants less regulatory conservatism
  • Regulatory, product and people news


NEW IDEAS BETTER WAYS is the OTCToolbox Innovations magazine, which keeps you informed about news, views, technological developments and innovative products. It is written by OTC industry expert Deborah Wilkes, who is the Editor & Publisher of the OTCToolbox website.

Edition 18 of NEW IDEAS BETTER WAYS is available to buy and download today from the OTCToolbox website. You can make sure your team is well informed through a Multiple User Licence or a Global Licence. You can obtain all editions of NEW IDEAS BETTER WAYS as part of an Annual Subscription to the OTCToolbox website.

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