NEW IDEAS BETTER WAYS Edition Number 12
15 September 2017 - Deborah Wilkes
"Navigating your way through the digital maze" is the theme of Edition 12 of NEW IDEAS BETTER WAYS, which provides a comprehensive guide to the latest thinking and activity in the OTC/consumer healthcare industry.
The digital revolution has huge implications for the OTC/consumer healthcare industry but it is still early days. Companies need to experiment and take intelligent risks if they want to understand how connected health, wearable technology, big data, digital marketing and e-commerce can build their brands and businesses.
Edition 12 takes a look at digital initiatives from Bayer Consumer Health, Church & Dwight, GlaxoSmithKline Consumer Healthcare, L'Oreál, Prestige Brands, RB and many other companies.
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You can read all about:
• Navigating your way through the digital maze
• Connected health and wearables inspire NPD
• Engaging with consumers in new and different ways
• Cyberattack takes its toll on consumer healthcare
• Building trust when trust is in crisis
• News & Views on OTC innovation
The regular News & Views section is packed full of items on switching medicines from prescription to non-prescription status, reverse switches, regulatory affairs, licensing agreements and acquisitions. The section includes news from Canada, France, the European Union, the Netherlands, New Zealand, Poland, the UK and the US.
Alternatively, you can obtain all editions of NEW IDEAS BETTER WAYS as part of an Annual Subscription to the OTCToolbox website (click here to find out more).
NEW IDEAS BETTER WAYS is the OTC Innovations review from OTCToolbox, which keeps you informed about news, views, technological developments and innovative products. It is written by OTC industry expert Deborah Wilkes, who is the Editor & Publisher of the OTCToolbox website.
Edition 12 of NEW IDEAS BETTER WAYS is available to buy and download today from the OTCToolbox website. You can make sure your team is well informed through a Multiple User Licence or a Global Licence.
NEW IDEAS BETTER WAYS
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