Multiple routes to OTC growth

Multiple routes to OTC growth

NEW IDEAS BETTER WAYS Edition Number 7

4 April 2016 - Deborah Wilkes

Read about multiple routes to OTC growth in Edition 7 of NEW IDEAS BETTER WAYS, which has in-depth articles on the business strategies of Boehringer Ingelheim Consumer Health Care, Merck Consumer Health, RB and Unilever.

Oliver Freichel – corporate vice-president for business development, strategy and prescription-to-OTC switches at Boehringer Ingelheim Consumer Health Care – explains how the business is driving growth through restructuring, portfolio optimisation, executional excellence and innovation including prescription-to-OTC switches.

Freichel maintains that many consumer healthcare businesses are not taking full advantage of these multiple growth options. Drawing on his experience at Boehringer Ingelheim Consumer Health Care, he offers advice on switching, restructuring in Japan, achieving executional excellence, minimising tail-end brands and creating a separate consumer healthcare business. 

Buy and download today to read:


  • Boehringer Ingelheim takes multiple routes to OTC growth

  • Merck Consumer Health finds inspiration in other industries

  • Unilever magnifies efforts through open innovation

  • News and views on OTC innovation

  • Understand millennials or run the risk of irrelevance

CLICK HERE TO VIEW THE CONTENTS PAGE

Alternatively, you can obtain all editions of NEW IDEAS BETTER WAYS as part of an Annual Subscription to the OTCToolbox website (click here to find out more).



News and views on OTC innovation is a new regular feature, which provides a roundup of recent developments in OTC innovation. Johnson & Johnson, Nestlé and Pfizer Consumer Healthcare are among the companies covered, and there is switch news from Canada, New Zealand, the UK and the US.

NEW IDEAS BETTER WAYS is the quarterly OTC Innovations review from OTCToolbox, which keeps you informed about news, views, technological developments and innovative products. It is written by OTC industry expert Deborah Wilkes, who is the Editor & Publisher of the OTCToolbox website.

Edition 7 of NEW IDEAS BETTER WAYS is available to buy and download today from the OTCToolbox website. You can make sure your team is well informed through a Multiple User Licence or a Global Licence.

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