Maximising your return on innovation

Maximising your return on innovation

NEW IDEAS BETTER WAYS Edition Number 13

31 December 2017 - Deborah Wilkes

Ways of maximising your return on product innovation are discussed in Edition 13 of NEW IDEAS BETTER WAYS, the OTCToolbox Innovations magazine.

The changing retail landscape for OTC/consumer healthcare companies is covered in the lead article, which provides an overview of key global trends in retailing. Topics discussed include the future of physical stores, e-commerce, the role of strategic partnerships, direct-to-consumer business models, and internet-enabled subscription strategies.

Meanwhile, Nielsen explains how packaging design, pricing, in-store execution and innovation nurturing can contribute to the success of your innovation. And Euromonitor International has identified eight megatrends that are expected to have the "furthest-reaching impact" on industries and consumers around the world between now and 2030.

In addition, OTCexperts looks at key strategic questions that need to be considered by anyone planning to switch a medicine from prescription to non-prescription status.

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You can read all about:
– Planning ahead in a changing retail landscape
– Maximising the return on product innovation
– Eight megatrends to bear in mind
– Navigating your way to a successful OTC switch
– News and views on OTC innovation

CLICK HERE TO VIEW THE CONTENTS PAGE

The regular News & Views section is packed full of items on regulatory affairs, switching medicines from prescription to non-prescription status, ingredient issues and people on the move.

You can obtain all editions of NEW IDEAS BETTER WAYS as part of an Annual Subscription to the OTCToolbox website (click here to find out more).


NEW IDEAS BETTER WAYS is the OTCToolbox Innovations magazine, which keeps you informed about news, views, technological developments and innovative products. It is written by OTC industry expert Deborah Wilkes, who is the Editor & Publisher of the OTCToolbox website.

Edition 13 of NEW IDEAS BETTER WAYS is available to buy and download today from the OTCToolbox website. You can make sure your team is well informed through a Multiple User Licence or a Global Licence.

NEW IDEAS BETTER WAYS
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