Making commercial sense of switching

Making commercial sense of switching

NEW IDEAS BETTER WAYS Edition Number 5

1 September 2015 - Deborah Wilkes

Switching medicines from prescription to OTC status is a key driver of growth for the consumer healthcare industry worldwide but commercial success can be elusive.

Edition 5 of NEW IDEAS BETTER WAYS focuses on ways of 'Making commercial sense of switching'.

This 67-page edition covers current thinking and developments for switching, learnings from previous switches, and practical advice on the dos and don'ts of switching. It includes exclusive interviews with industry experts who have direct experience of switch projects.

Buy and download today to read:
- Identifying switch opportunities worldwide
- Switching in Europe needs a step change
- Learning from ellaOne’s centralised switch in Europe
- Switching hinges on changing behaviour
- Empowering consumers through digital health

CLICK HERE TO VIEW THE CONTENTS PAGE

The lead article – Identifying switch opportunities worldwide – considers switch candidates, geographic regions/countries and company strategies.

Switching in Europe is covered in detail. One in-depth article provides an update on developments at the European Union's centralised authorisation procedure and key countries in Europe. Another looks at the learnings from HRA Pharma, which has just successfully switched the ellaOne emergency contraceptive through the centralised procedure.

Practical advice on changing the behaviour of key stakeholders – including consumers, healthcare professionals, regulatory agencies and companies – is also available in Edition 5, along with a look at how digital health is empowering consumers.

NEW IDEAS BETTER WAYS is the quarterly OTC Innovations review from OTCToolbox, which keeps you informed about news, views, technological developments and innovative products. It is written by OTC industry expert Deborah Wilkes, who is the Editor & Publisher of the OTCToolbox website.

Edition 5 of NEW IDEAS BETTER WAYS is available to buy and download today from the OTCToolbox website. You can make sure your team is well informed through a Multiple User Licence or a Global Licence.

Alternatively, you can obtain all editions of NEW IDEAS BETTER WAYS as part of an Annual Subscription to the OTCToolbox website (click here to find out more).

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