Innovation takes a holistic turn

Innovation takes a holistic turn


28 February 2019 - Deborah Wilkes


The rise of holistic health and wellness solutions is just one of the many innovation topics covered in Edition 17 of NEW IDEAS BETTER WAYS, the OTCToolbox Innovations magazine.

Edition 17 also covers the US Food and Drug Administration’s (FDA’s) new efforts to strengthen the regulation of dietary supplements in the US. The consumer healthcare industry is calling for new policies that promote innovation in the dietary supplements sector.

Moberg Pharma’s ambition to make MOB-015 the leading nail fungus treatment worldwide is also discussed, as well as Vision Healthcare’s expansion of its omnichannel distribution strategy into home parties.

Download today to read all about:

  • Consumers want more holistic health solutions
  • US FDA plans to revamp dietary supplements rules
  • Bayer deal highlights Moberg’s ambitions
  • Bayer Consumer Health aims to boost innovation
  • Sanofi works with digital health innovation hub
  • Vision Healthcare extends distribution to home parties


NEW IDEAS BETTER WAYS is the OTCToolbox Innovations magazine, which keeps you informed about news, views, technological developments and innovative products. It is written by OTC industry expert Deborah Wilkes, who is the Editor & Publisher of the OTCToolbox website.

Edition 17 of NEW IDEAS BETTER WAYS is available to buy and download today from the OTCToolbox website. You can make sure your team is well informed through a Multiple User Licence or a Global Licence. You can obtain all editions of NEW IDEAS BETTER WAYS as part of an Annual Subscription to the OTCToolbox website.

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