Innovate in everything you do

Innovate in everything you do

NEW IDEAS BETTER WAYS Edition Number 8

30 June 2016 - Deborah Wilkes

Top executives talk about the many ways innovation can enhance their consumer healthcare businesses in Edition 8 of NEW IDEAS BETTER WAYS, which has in-depth articles on the strategies and thinking of Bayer Consumer Health, Johnson & Johnson Consumer, PGT Healthcare and Sanofi Consumer Healthcare.

Alex Gorsky, chairman and chief executive officer of Johnson & Johnson, highlights the company’s holistic approach to innovation, including the innovation ecosystem that benefits its Consumer, Medical Devices and Pharmaceutical divisions. Johnson & Johnson says its Consumer division is launching more than 100 new products in 2016.

PGT Healthcare – the OTC joint venture between Procter & Gamble and Teva outside North America – has grown ahead of the market since it was formed nearly five years ago, says chief executive officer Briain de Buitleir. The largest driver of this growth, he believes, is the “culture of PGT Healthcare and the way we think about brands”.

Buy and download today to read:

  • J&J tries to innovate in everything it does
  • How PGT Healthcare thinks about brands
  • Sanofi’s Boehringer deal will boost launch platform
  • News & Views on OTC innovation
  • Industry must give consumers confidence to use self-care

CLICK HERE TO VIEW THE CONTENTS PAGE

Alternatively, you can obtain all editions of NEW IDEAS BETTER WAYS as part of an Annual Subscription to the OTCToolbox website (click here to find out more).



News and views on OTC innovation is a new regular feature, which provides a roundup of recent developments in OTC innovation.

NEW IDEAS BETTER WAYS is the quarterly OTC Innovations review from OTCToolbox, which keeps you informed about news, views, technological developments and innovative products. It is written by OTC industry expert Deborah Wilkes, who is the Editor & Publisher of the OTCToolbox website.

Edition 8 of NEW IDEAS BETTER WAYS is available to buy and download today from the OTCToolbox website. You can make sure your team is well informed through a Multiple User Licence or a Global Licence.

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