How OTC leaders view innovation

How OTC leaders view innovation

NEW IDEAS BETTER WAYS Edition Number 1

1 July 2014 - Deborah Wilkes

Views on innovation at some of the leading global OTC players are covered in Edition 1 of NEW IDEAS BETTER WAYS, which discusses consumer-centric innovation, explores the role of global scale in spreading innovation and takes a look at switching medicines from prescription-to-OTC status.

NEW IDEAS BETTER WAYS is a new quarterly OTC Innovations review from OTCToolbox, which will keep you informed about news, views, technological developments and innovative products. Focusing on the global consumer healthcare industry, it will cover drug delivery developments, packaging initiatives, switching and many other innovation issues.

Edition 1 looks at approaches to early-stage innovation in consumer healthcare, and explores the need for a broad innovation strategy in the global non-prescription market.

Developments at Alliance Boots, Johnson & Johnson, Nestlé, Novartis, Reckitt Benckiser, Sanofi and Unilever are covered in this 32-page publication produced by OTC industry expert Deborah Wilkes. It includes comments from RB's chief executive officer Rakesh Kapoor and Novartis' chief executive officer Joseph Jimenez, as well as Vincent Warnery, senior vice-president of Sanofi's Global Consumer Healthcare division.

CLICK HERE TO VIEW THE CONTENTS PAGE

Edition 1 of NEW IDEAS BETTER WAYS is available to buy and download today from the OTCToolbox website for £95 (plus VAT where applicable). You can keep your team up to speed with a Multiple User Licence or a Global Licence.

NEW IDEAS BETTER WAYS is also available as part of an Annual Subscription to the OTCToolbox website (click here to find out more).

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