Delivering OTC innovations to consumers

Delivering OTC innovations to consumers

NEW IDEAS BETTER WAYS Edition Number 3

13 January 2015 - Deborah Wilkes

Essential reading for anyone with an interest in OTC innovation, Edition 3 of NEW IDEAS BETTER WAYS focuses on delivering OTC innovations to consumers.

Buy and download today to read about six approaches to innovation, including examples of how they have been applied in the health and personal care categories, put forward by Nielsen's Robert Buckeldee.

A way to increase the odds of getting from ideas to implementation is discussed by Simon Merritt, who has worked at Danone as global innovation director for the Medical Nutrition business and at Reckitt Benckiser as a global category director for Nurofen and the analgesics category.  Merritt is currently director of Flywheel Marketing & Innovation and a founder of Cloud9 Apps.

The importance of getting involved at an early stage in the product development process is covered by Nigel Theobald, who has spent two decades evaluating consumer healthcare innovation.

Edition 3 also looks at Nestlé Skin Health's ambitions in the global skin health market.

CLICK HERE TO VIEW THE CONTENTS PAGE

NEW IDEAS BETTER WAYS is a new quarterly OTC Innovations review from OTCToolbox, which keeps you informed about news, views, technological developments and innovative products. It is written by OTC industry expert Deborah Wilkes, who is the Editor & Publisher of the OTCToolbox website.

Edition 3 of NEW IDEAS BETTER WAYS is available to buy and download today from the OTCToolbox website. You can make sure your team is well informed through a Multiple User Licence or a Global Licence.

Alternatively, you can obtain all editions of NEW IDEAS BETTER WAYS as part of an Annual Subscription to the OTCToolbox website (click here to find out more).

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