A week is a long time in a global pandemic

A week is a long time in a global pandemic

NEW IDEAS BETTER WAYS Edition Number 21/22

31 July 2020 - Deborah Wilkes

The way the COVID-19 pandemic is touching every aspect of the global consumer healthcare market - from sourcing of raw materials through to the shopping habits of consumers - is the theme of Edition 21/22 of the OTCToolbox Innovations magazine NEW IDEAS BETTER WAYS.

The lead feature article focuses on some of the most important trends and implications associated with the COVID-19 pandemic, including changes in consumer behaviour.

Another feature article explores how the COVID-19 pandemic has prompted more people to ease the burden on healthcare systems by taking greater responsibility for their own health. The challenge for industy is to ensure this change in behaviour becomes permanent.

In addition, an international study conducted on behalf of the Global Self-Care Federation (GSCF) found trust in the self-care industry varies significantly depending on the audience polled and the geographic region. Based on the findings of the study, the industry body has developed an action plan to build trust.

Download today to read all about:

  • A week is a long time in a global pandemic
  • COVID-19 could be a catalyst for self-care
  • Seven tips to help your business survive COVID-19
  • Building trust in the self-care industry
  • Industry News
  • Product News
  • Regulatory News
  • People News


NEW IDEAS BETTER WAYS is the OTCToolbox Innovations magazine, which keeps you informed about news, views, technological developments and innovative products. It is written by OTC industry expert Deborah Wilkes, who is the Founder and Editor & Publisher of the OTCToolbox website.

Edition 21/22 of NEW IDEAS BETTER WAYS is available to buy and download today from the OTCToolbox website. You can make sure your team is well informed through a Multiple User Licence or a Global Licence. You can obtain all editions of NEW IDEAS BETTER WAYS as part of an Annual Subscription to the OTCToolbox website.

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