New Ideas Better Ways

NEW IDEAS BETTER WAYS is the OTCToolbox Innovations magazine. It provides you with news, views, in-depth articles and case studies – dedicated exclusively to consumer healthcare/OTC innovation. Individual editions can be purchased and downloaded immediately. They are also available as part of an Annual Subscription to the OTCToolbox website.

New chiefs bring fresh perspectives

NEW IDEAS BETTER WAYS Edition Number 18

31 May 2019

Read all about fresh strategies from new chief executive officers at Perrigo and Beiersdorf in Edition 18 of NEW IDEAS BETTER WAYS, the OTCToolbox Innovations magazine.

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Innovation takes a holistic turn

NEW IDEAS BETTER WAYS Edition Number 17

28 February 2019

The rise of holistic health and wellness solutions is just one of the many innovation topics covered in Edition 17 of NEW IDEAS BETTER WAYS, the OTCToolbox Innovations magazine.

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New thinking on OTC switching

NEW IDEAS BETTER WAYS Edition Number 15

31 August 2018

New approaches to switching medicines from prescription to non-prescription status are covered in Edition 15 of NEW IDEAS BETTER WAYS.

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Maximising your return on innovation

NEW IDEAS BETTER WAYS Edition Number 13

31 December 2017

Ways of maximising your return on product innovation are discussed in Edition 13 of NEW IDEAS BETTER WAYS. Download this OTCToolbox Innovations magazine today.

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Navigating your way through the digital maze

NEW IDEAS BETTER WAYS Edition Number 12

15 September 2017

"Navigating your way through the digital maze" is the theme of Edition 12 of NEW IDEAS BETTER WAYS, which provides a guide to the latest thinking and activity in OTC/consumer healthcare.

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Perspectives on new product development

NEW IDEAS BETTER WAYS Edition Number 11

26 May 2017

Many perspectives on new product development in the OTC/consumer healthcare industry are discussed in Edition 11 of NEW IDEAS BETTER WAYS. Buy online and download today.

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Proactive switching from a regulator's perspective

NEW IDEAS BETTER WAYS Edition Number 10

28 February 2017

Proactive switching from a regulator’s perspective, men’s health and concerns about the future of innovation in Europe are discussed in Edition 10 of NEW IDEAS BETTER WAYS. Buy online and download today.

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Changing world offers diverse opportunities

NEW IDEAS BETTER WAYS Edition Number 9

29 November 2016

Curiosity in the workplace, healthy ageing, and diverse opportunities in a changing world are among the topics discussed in Edition 9 of NEW IDEAS BETTER WAYS. Buy online and download today.

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