NEW IDEAS BETTER WAYS is the OTCToolbox Innovations magazine. It provides you with news, views, in-depth articles and case studies – dedicated exclusively to consumer healthcare/OTC innovation. Individual editions can be purchased and downloaded immediately. They are also available as part of an Annual Subscription to the OTCToolbox website.
31 May 2019
Read all about fresh strategies from new chief executive officers at Perrigo and Beiersdorf in Edition 18 of NEW IDEAS BETTER WAYS, the OTCToolbox Innovations magazine.
28 February 2019
The rise of holistic health and wellness solutions is just one of the many innovation topics covered in Edition 17 of NEW IDEAS BETTER WAYS, the OTCToolbox Innovations magazine.
30 November 2018
Read how companies are getting closer to consumers in Edition 16 of NEW IDEAS BETTER WAYS.
31 August 2018
New approaches to switching medicines from prescription to non-prescription status are covered in Edition 15 of NEW IDEAS BETTER WAYS.
30 April 2018
Switching medicines from prescription to OTC status and other game-changing innovation is the theme of Edition 14 of NEW IDEAS BETTER WAYS.
31 December 2017
Ways of maximising your return on product innovation are discussed in Edition 13 of NEW IDEAS BETTER WAYS. Download this OTCToolbox Innovations magazine today.
15 September 2017
"Navigating your way through the digital maze" is the theme of Edition 12 of NEW IDEAS BETTER WAYS, which provides a guide to the latest thinking and activity in OTC/consumer healthcare.
26 May 2017
Many perspectives on new product development in the OTC/consumer healthcare industry are discussed in Edition 11 of NEW IDEAS BETTER WAYS. Buy online and download today.
28 February 2017
Proactive switching from a regulator’s perspective, men’s health and concerns about the future of innovation in Europe are discussed in Edition 10 of NEW IDEAS BETTER WAYS. Buy online and download today.
29 November 2016
Curiosity in the workplace, healthy ageing, and diverse opportunities in a changing world are among the topics discussed in Edition 9 of NEW IDEAS BETTER WAYS. Buy online and download today.