Supplements attract OTC acquirers

Supplements attract OTC acquirers

OTC CATEGORIES

3 June 2013 - Deborah Wilkes

 

This BRIEFING publication from OTCToolbox is designed to provide you with an update on recent acquisition activity in the global vitamins, minerals and supplements (VMS) market.

Leading OTC players have invested heavily in the VMS market since the beginning of 2012. Church & Dwight, Pfizer, Procter & Gamble and Reckitt Benckiser (RB) have all made important acquisitions in the VMS field. Meanwhile, Bayer has lost out to RB in the battle for Schiff Nutrition International.

Just over 3,500 words long, this 17-page BRIEFING explores how acquisition activity has centred on the US, but global OTC acquirers have highlighted the potential for international expansion. It also looks at key deals in sports nutrition.

The BRIEFING is available to purchase and download immediately from the OTCToolbox website. Make sure your team is well informed through a Multiple User Licence or a Global Licence. The publication is also available as part of an Annual Subscription to the OTCToolbox website.

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