OTC COMPANY STRATEGIES 2015
12 December 2014 - Deborah Wilkes
'OTC reshaping gathers momentum' is a must-read REPORT for anyone who needs to keep up-to-date with developments in the fast-changing global consumer healthcare industry.
With three major OTC players changing hands, 2014 was a momentous year for the industry. This OTCToolbox Company Strategies Report provides an insight into the strategies driving significant players, ranging from local companies up to the largest multinationals.
A feature article analyses key industry trends, while developments at individual players are covered in 17 company strategy profiles. Profiles are provided for the world’s top OTC players plus a selection of other companies driving change.
The wave of mergers and acquisitions has been the biggest news story in the consumer healthcare industry over the past 12 months, but switching medicines from prescription-to-OTC status, supply problems and people changes have also hit the headlines.
Designed to complement market research data, this 185-page Report is an authoritative publication for anyone with an interest in the OTC industry. It provides in-depth analysis in an easy-to-read format.
This OTCToolbox Company Strategies Report is written by OTC industry expert Deborah Wilkes, who is the Editor & Publisher of OTCToolbox.
It is available to purchase and download immediately from the OTCToolbox website as a PDF. Make sure your team is well informed through a Multiple User Licence or a Global Licence for the Report. The publication is also available free to people with an Annual Subscription to the OTCToolbox website.