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1 November 2019
Beiersdorf's Consumer business reported worldwide sales up by 5.1% on an organic basis in the first nine months of 2019. Stefan De Loecker, Beiersdorf’s chief executive officer, said the performance had been driven by successful innovations such as the new Eucerin hyperpigmentation products containi...
9 September 2019
People with tattooed skin are the target audience for Beiersdorf's first new brand for more than 30 years.
12 August 2019
Beiersdorf's Consumer business reported worldwide sales up by 5.3% on an organic basis in the first half of 2019. Chief executive officer Stefan De Loecker said the "needle is moving in the right direction" following the launch of a new strategy to boost the performance of the business.
14 May 2019
Beiersdorf is strengthening its position in the suncare category in North America by acquiring the Coppertone brand from Bayer Consumer Health for USD550 million.
6 May 2019
Beiersdorf's Consumer business reported worldwide sales up by 6.8% on an organic basis in the first quarter of 2019. Chief executive officer Stefan De Loecker said growth had been achieved in all geographic regions by "recognising local consumer and market trends and responding to them on an individ...
4 March 2019
Beiersdorf has unveiled a new strategy to boost the performance of its Consumer division in a period of "profound transformation of the industry".
22 January 2019
Beiersdorf's Consumer division reported worldwide sales up by 5.0% on an organic basis in 2018, with the Nivea, Eucerin, Aquaphor and La Prairie brands all contributing to growth.
10 December 2018
Beiersdorf is boosting its Executive Board with new recruits from Procter & Gamble (P&G) and RB. They will join when Stefan De Loecker takes over as chief executive officer on 1 January 2019.
30 October 2018
Beiersdorf's Consumer division reported worldwide sales up by 5.6% on an organic basis in the first nine months of 2018, as the La Prairie brand recorded a rise of 46.7%.
15 October 2018
Beiersdorf has promoted Stefan De Loecker to chief executive officer with effect from 1 January 2019.