WBA puts its beauty brands into new No7 business

WBA puts its beauty brands into new No7 business
The No7 Beauty Company aims to develop “omnichannel offerings”

21 April 2021 - Deborah Wilkes

Walgreens Boots Alliance (WBA) has set up a consumer packaged goods business to house its international beauty brands. The retailer said the No7 Beauty Company would develop “omnichannel offerings” and provide “consumers with differentiated products and shopping experiences”.

The No7 Beauty Company – which operates within WBA – brings together the Botanics, Liz Earle Beauty Co, No7, Sleek MakeUP, Soap & Glory, and YourGoodSkin brands

WBA described the newcomer as a “consumer-led beauty business creating beauty brands for every skin type, ethnicity, age and texture”.

The No7 Beauty Company, said WBA, would “develop omnichannel offerings with WBA retailers and other new and existing retail partners around the world through a direct-to-consumer model, .com sites, mobile apps and more”.

WBA added that the No7 Beauty Company would “put sustainability at the heart of how it does business”.

The No7 Beauty Company sells its products in more than 20,000 retail outlets across 16 markets. It employs 2,900 people including 1,600 beauty advisers based in the US, the UK and Hong Kong.

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