Vitamin Shoppe offers personalised subscriptions

Vitamin Shoppe offers personalised subscriptions
The new service is called Only Me

4 September 2019 - Deborah Wilkes

The Vitamin Shoppe has launched a personalised subscription service for vitamins, minerals and supplements (VMS) in the US.

The US-based specialty retailer said the service – called Only Me – was based around a "personalised online assessment that delivers a custom assortment of vitamins and supplements to participating subscribers each month".

Chief executive officer Sharon Leite said The Vitamin Shoppe understood that "wellness is not one-size-fits-all" and that customers were looking for "custom solutions".

Prices for the personalised subscription service start at USD20.00 a month. Customers receive personalised daily packs based on a library of 37 supplements.

In addition to the personalised subscription service, The Vitamin Shoppe is offering pre-packaged daily Quick Packs including Sleep, Pre-natal, Beauty and Foundation formulations.

Customers can sign up for Only Me both on the company's website and in stores.

Set to be acquired by Liberty Tax

The Vitamin Shoppe is set to be acquired by Liberty Tax – the parent company of Liberty Tax Service and Buddy's Home Furnishings – in an all-cash transaction worth around USD208 million (click here to read the News story).

The retailer operates more than 750 company-operated retail stores under The Vitamin Shoppe and Super Supplements retail banners in the US and Puerto Rico, as well as the website. It also has a very small international business.

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