VirtTuri captures CHi Innovation of the Year Award

VirtTuri captures CHi Innovation of the Year Award
VirtTuri is now ready to be rolled out across the consumer healthcare industry, says Hayden Allen-Vercoe, chief operating officer of Orbital Media

25 February 2021 - Deborah Wilkes

Orbital Media’s VirtTuri Digital Assistant has won the OTCToolbox Consumer Healthcare Industry (CHi) Award for Innovation of the Year.

Commenting on the CHi Award, Orbital Media’s Chief Operating Officer Hayden Allen-Vercoe said VirtTuri had already been “adopted and rigorously tested by two leading consumer healthcare brands – Sudocrem and Infacol”.

“The technology is now ready for extensive rollout to the consumer healthcare industry,” added Allen-Vercoe.

Orbital Media describes VirtTuri – its artificial intelligence digital assistant for use on a brand’s website, app or social media – as “next generation”.

The company highlights VirtTuri’s ability to “answer questions around the clock” and the “integration of pharmacovigilance and adverse-event reporting”. It plans to develop VirtTuri with a patented visual avatar component in summer 2021.

This CHi Award honours the best consumer healthcare product innovation in 2020.

Six of the 11 judges for the OTCToolbox CHi Award for Innovation of the Year ranked VirtTuri first or second out of nine candidates. Several were impressed by the pharmacovigilance element.

The best in business development and innovation

The OTCToolbox CHi Awards honour the best in business development and innovation around the world.

Winners of the CHi Awards were decided by a panel of highly-experienced executives in the consumer healthcare field. The panel included representatives from Bannert Manlik Consultants, Ceuta International, Euromonitor International, Healthy Brands, IQVIA Consumer Health, Jenson R+, L4i, OTCToolbox, Plexus Ventures, Roland Berger, Sawaya Partners, TentaConsult Pharma & Med and VBM Associates, as well as Peter Burrows, Ros Munday and Andy Tisman.


Innovation of the Year was one of five CHi Awards presented during the OTCToolbox 2021 Consumer Healthcare BD&I Event on 25-26 February 2021.

  • Transaction of the Year
  • Business Development Team of the Year
  • Innovation of the Year
  • Regulatory Achievement of the Year
  • Self-Care Initiative of the Year

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