3 December 2019 - Deborah Wilkes
Switzerland’s Galenica has reinvented its consumer healthcare business under a new umbrella brand that encompasses a diverse portfolio of OTC products. The OTCToolbox Consumer Healthcare Industry (CHi) Award for European Launch of the Year goes to Verfora, which was developed by the brand and communications consultancy Creative Leap.
Reto Aschwanden of Verfora and David Gray of Creative Leap accepted the CHi Award at the OTCToolbox 2019 Consumer Healthcare Marketing Event in London, UK, on 28 November 2019.
When Galenica split into two separate companies in early 2017, the Swiss group’s consumer healthcare business faced a challenge. Vifor Consumer Health became part of the new Galenica rather than part of Vifor Pharma and needed a new name.
A year later, Galenica revealed the consumer healthcare business would be called Verfora. The new name would clearly signal to the market that Vifor Consumer Health was no longer part of Vifor Pharma, explained Galenica at the time.
The new name and associated branding was created by the brand and communications consultancy Creative Leap, which is part of the Ceuta Group.
One of the judges for this CHi Award was impressed with the way Verfora tapped into the heritage of Vifor Consumer Health whilst at the same time creating a fresh, modern and healthy brand.
Another judge remarked that “reinventing the company image and product portfolio was no mean feat”.
Five OTCToolbox CHi Marketing and Regulatory Affairs Awards were presented on 28 November 2019:
- European Launch of the Year
- European Marketing Campaign of the Year
- Regulatory Achievement of the Year
- Self-Care Initiative of the Year
- Lifetime Achievement
IQVIA Consumer Health sponsored the Networking and Awards Presentation Dinner at the OTCToolbox 2019 Consumer Healthcare Marketing Event.