Using MRI to differentiate OTC products

16 April 2015 - Deborah Wilkes

Archived

Magnetic resonance imaging (MRI) can produce “visually impactful” images for use in marketing campaigns, according to Dr Matt Wall, imaging scientist with Imanova. “Consumers can easily understand the striking images,” he says, adding that MRI studies provide “solid scientific data to guide in-store product recommendations”.

Annual Subscription Holder?

Sign in to continue reading.
 

Sign In

Back to Industry News

Share this page: