Retail in brief | Vitamin Shoppe, Shop Apotheke

19 October 2018 - Deborah Wilkes

Vitamin Shoppe has created the new position of chief customer and digital experience officer, while Shop Apotheke Europe has doubled its sales.

Vitamin Shoppe creates new post

Vitamin Shoppe has appointed Stacey Renfro to the newly-created position of executive vice president, chief customer and digital experience officer with effect from 5 November 2018.

The US-based specialty retailer said Renfro had more than two decades of experience as an omnichannel retail executive, with experience developing and implementing successful digital, e-commerce, customer experience and sales strategies.

Renfro joins from US-based retailer Pier 1 Imports, where she was executive vice president, planning and allocation. Prior to that role, she spent five years leading the e-commerce and customer experience transformation at Pier 1.

She has also worked for the American department store chain JCPenney.

Vitamin Shoppe's chief executive officer Sharon Leite commented: "Vitamin Shoppe is undergoing a period of significant change, with a substantial focus on an improved customer experience a key strategic driver of the organisation's future."

Shop Apotheke Europe reports results

Shop Apotheke Europe's sales more than doubled to EUR389 million (USD447 million) in the first nine months of 2018 following the acquisition of Europa Apotheek in November 2017.

The Netherlands-based online pharmacy said sales in its core market of Germany had reached EUR302 million, up by 120% compared to the same period a year earlier.

Sales in the International region – covering Austria, Belgium, France, Italy, the Netherlands and Spain – increased by 64% to EUR87 million.

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