Retail in brief | Etos, GNC, Holland & Barrett

Retail in brief | Etos, GNC, Holland & Barrett
Sebastiaan de Jong has been appointed brand president at Etos

9 June 2021 - Deborah Wilkes

Ahold Delhaize has appointed a new brand president at Etos, GNC has announced an exclusive agreement with Walmart in the US, and Holland & Barrett has launched a flagship store on Tmall in China.

Ahold’s new brand president at Etos

Ahold Delhaize has appointed Sebastiaan de Jong as brand president of its Etos drugstore chain in the Netherlands with effect from 1 July 2021.

De Jong is currently head of procurement with Ahold Delhaize Europe & Indonesia.

He started his career with Netherlands-based Ahold in 1998 as a management trainee and has spent most of his career with the company. He rejoined in his current job in early 2021.

In his new role as brand president, de Jong will report to Wouter Kolk, chief executive officer of Ahold Delhaize Europe & Indonesia. He will continue with his existing role as well as the new role until autumn 2021.

Kolk said de Jong was a team player with extensive retail experience in the Netherlands and internationally.

Etos has 550 stores.

GNC’s agreement with Walmart

GNC has announced that a “select assortment” of its wellness products are now available from more than 4,000 Walmart stores in the US and Walmart.com.

Josh Burris, GNC’s chief executive officer, said the exclusive agreement with Walmart would “deliver the GNC experience to a whole new group of consumers”.

US-based health, wellness and performance retailer GNC said Walmart would carry a “thoughtfully-curated product assortment”.

The initial selection comprises men’s and women’s everyday vitamins in several different formats. GNC expects to expand the offering over time to include additional sports-nutrition and weight-management products throughout Walmart’s US stores.

“We’ll be making an impact on new consumers every day in Walmart stores,” commented Burris, “and when they are ready to take their wellness journeys to the next level, we will welcome them in our stores for the full GNC and coach experience.”

Holland & Barrett’s Tmall launch

Holland & Barrett has launched an official flagship store on Alibaba’s Chinese e-commerce site Tmall.

The UK-based health and wellness retailer said 40 products from its range of vitamins, minerals and supplements (VMS) were now available to customers in China.

The best-selling products to date, said Holland & Barrett, were “collagen and fish oils, with particular interest in the ‘beauty from within’ vitamins category”.

Holland & Barrett said it was already popular with Chinese customers in the UK, Europe and the Middle East, and had long-standing partnerships in South Korea, Singapore and Hong Kong.

Tom Pamment, head of international business development, said the flagship store had been launched on Tmall because of the platform’s reach and good alignment with Holland & Barrett’s target customer base. “It also means we can leverage the wider Alibaba ecosystem from payments to logistics ,” he added.

International marketing manager Katie Holloway said the Tmall platform was “highly intuitive”, which helped Holland & Barrett “identify exactly who is buying the products and develop a broader expansion strategy”.

Holland & Barrett operates more than 1,600 stores in 16 countries. Just over half are in the UK and Ireland.

The company has been owned by investment firm L1 Retail since 2017 (click here to read the News story).

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