Products in brief | Vitafusion, HUSK, Persona

Products in brief | Vitafusion, HUSK, Persona
Persona Nutrition has launched Daily Gummy Packs for kids, teens and adults

22 April 2021 - Deborah Wilkes

Church & Dwight is recalling selected Vitafusion gummy products, Orkla is recalling its HUSK products, and Persona Nutrition has introduced Daily Gummy Packs for kids, teens and adults.

Church & Dwight’s recall

Church & Dwight has announced a “voluntary” recall of selected Vitafusion gummy products in the US following an “isolated manufacturing issue”.

The US-based company said an investigation of two consumer reports had “identified the possible presence of a metallic mesh material” in product lots manufactured in a four-day period between 29 October 2020 and 3 November 2020.

Church & Dwight pointed out that it was “not aware of any reports of consumer illness or injury to date”.

However, the company noted that “in some severe cases, ingesting a metallic material could lead to damage of the digestive tract”.

Orkla’s recall

Norway’s Orkla has recalled all of its HUSK products following an outbreak of salmonella in Denmark.

The company said the regulatory authorities in Denmark had linked the outbreak of salmonella with psyllium seed husks in HUSK products.

The Danish Medicines Agency said 33 people were sick and three people had died in the salmonella outbreak.

Persona’s packs for kids, teens and adults

Persona Nutrition – Nestlé Health Science’s subscription-based personalised vitamins, minerals and supplements (VMS) business based in the US – has introduced a range of Daily Gummy Packs for kids, teens and adults.

Daily Gummy Packs contain 28 daily pouches, each providing a selection of gummy vitamins for the target audience.

Adults have three packs to choose from – Relax Adult, Immune Support Adult or Glo Getter.

Meanwhile, kids aged 4-12 years can take Everyday Kids or Immune Support Kids packs, and teens aged 13-17 years can take Everyday Teen, Focus Teen or Immune Support Teen.

Jason Brown, founder and chief executive officer of Persona Nutrition, said the introduction of gummy vitamins packed into individual daily pouches was a “defining moment” for Persona Nutrition.

“We understand – based on feedback shared with our on-staff nutritionists – that our customers want the confusion taken out of which vitamins to take themselves as well as what to give their children,” he commented.

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