Products in brief | Reig Jofre, Vitamin Shoppe, Beiersdorf

Products in brief | Reig Jofre, Vitamin Shoppe, Beiersdorf
Reig Jofre is launching Expert Lift’ Filler in Belgium, France and Spain

6 February 2020 - Deborah Wilkes

Reig Jofre is extending its Forté Pharma brand, The Vitamin Shoppe has launched a new range, and Beiersdorf has acquired a natural cosmetics company.

Reig Jofre adds to Forté Pharma

Reig Jofre is extending its Forté Pharma range of vitamins, minerals and supplements (VMS) in Belgium, France and Spain with Expert Lift’ Filler.

The Spanish company said the product, which is supplied in the form of drinkable sticks, was designed to “reduce the volume of wrinkles” and “moisturise and firm the skin”.

Reig Jofre said scientific studies had demonstrated a “reduction of wrinkle volume of up to 50% after an eight-week intake”.

The company said Expert Lift’ Filler contained a “high concentration of bioactive collagen that improves skin elasticity” and “hyaluronic acid that contributes to the maintenance of good hydration”. The product also contains vitamins A, C and E, as well as the minerals manganese and selenium.

France is the main market for Forté Pharma, accounting for 68% of sales, followed by Benelux at 14%, Spain and Portugal at 12%, and the rest of the world at 6%.

The company said beauty products generated 13% of Forté Pharma’s sales. The largest segment within the brand is weight control, accounting for 36% of sales, followed by energy at 27% and health at 24%.

New range from The Vitamin Shoppe

The Vitamin Shoppe has launched a range of premium vitamins, minerals and supplements (VMS) and essential oils that are said to “answer the needs of advanced wellness enthusiasts”.

The US-based specialty retailer said the range – which is sold under the Vthrive The Vitamin Shoppe brand – offered “simply clean formulas with the highest quality ingredients”.

Chief executive officer Sharon Leite said the new range was aimed at “knowledgeable wellness consumers who take a proactive approach to their health and prioritise clean formulas and clinically-tested, branded ingredients”.

Vthrive The Vitamin Shoppe offers a broad assortment of products, including multivitamins, fish oils, whey proteins, joint support, testosterone support, and essential oils.

The retailer said the entire range was free of artificial colours, flavours and sweeteners, and the VMS products did not contain magnesium stearate, stearic acid or titanium dioxide.

The range is available from more than 750 locations of The Vitamin Shoppe, Super Supplements and www.vitaminshoppe.com.

Beiersdorf acquires natural cosmetics brand

Beiersdorf has acquired the natural cosmetics brand Stop The Water While Using Me! for an undisclosed sum.

German skincare specialist Beiersdorf said the brand had pursued a clear mission since 2011 – “protect, save and donate water”. “With refillable systems and biodegradable skincare products, the brand systematically practices sustainability and promotes the responsible use of water resources,” added the company.

Beiersdorf said Stop The Water While Using Me!, which is based in Germany, would continue to be managed as an independent business.

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