PAGB wins Self-Care Initiative of the Year Award

PAGB wins Self-Care Initiative of the Year Award
PAGB will continue working throughout 2022 to continue making the case for self care, says Donna Castle, PAGB’s executive director of policy and communications

24 February 2022 - Deborah Wilkes

PAGB’s Blueprint for a National Self Care Strategy for England takes the OTCToolbox Consumer Healthcare Industry (CHi) Award for Self-Care Initiative of the Year.

“Ticks all the boxes”, “inspiring” and “fabulous” were just some of the comments from our judges.

Commenting on the win, Donna Castle – executive director of policy and communications at the consumer healthcare association – said: “We are delighted that our work – with our partner organisations – has won the CHi Award for Self-Care Initiative of the Year.”

Castle said PAGB had been “overwhelmed by the positive response we have received to our Blueprint for a National Self Care Strategy for England and plan to continue working throughout 2022 to continue making the case for self care”.

Judges were looking for an outstanding example of a self-care initiative in 2021 organised by a consumer healthcare/OTC company, industry association or other organisation.

Four of the six judges for this CHi Award ranked the PAGB’s Blueprint for a National Self Care Strategy for England first out of the seven candidates.

Watch PAGB’s acceptance speech by Donna Castle

The best in business development and innovation

The OTCToolbox CHi Awards honour the best in business development and innovation around the world.

Winners of the CHi Awards were decided by a panel of highly-experienced executives in the consumer healthcare field. The panel included representatives from 1HQ Creative Leap, CG Sawaya Partners, Chameleon Pharma Consulting, ECHO, Euromonitor International, EY, Healthy Brands, IQVIA Consumer Health, Jenson R+, L4i, Maestro Consulting, Manlik Pharma Consultants, Muzeable, OTCToolbox, TentaConsult Pharma & Med, as well as Ros Munday and Andy Tisman.

CLICK HERE TO DOWNLOAD THE WINNERS BOOK FOR THE CHI AWARDS.

Self-Care Initiative of the Year was one of six CHi Awards presented during the OTCToolbox 2022 Consumer Healthcare BD&I Event on 21-25 February 2022.

  • Transaction of the Year
  • Business Development Team of the Year
  • Innovation of the Year
  • Regulatory Achievement of the Year
  • Self-Care Initiative of the Year
  • Sustainability Project of the Year

Watch the Presentation Ceremony for the OTCToolbox 2022 CHi Awards

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