PAGB promotes Riddalls to chief executive

PAGB promotes Riddalls to chief executive
Michelle Riddalls has worked for Pfizer Consumer Healthcare and Johnson & Johnson

27 March 2020 - Deborah Wilkes

The Proprietary Association of Great Britain (PAGB) has promoted Michelle Riddalls to chief executive with effect from 1 April 2020. She will replace John Smith who has led the PAGB since July 2015.

Riddalls is the PAGB’s senior director of regulatory affairs and advertising services. She joined the consumer healthcare industry association in June 2019 from Pfizer Consumer Healthcare, where she was director of regulatory affairs for the Northern European Cluster (click here to read the News story).

She takes the helm as the PAGB embarks on a new five-year strategy focusing on “consumer self-care and industry self- regulation”.

“For more than 100 years, the PAGB has worked tirelessly and innovatively to ensure best practice and effective self-regulation in the consumer healthcare industry,” commented Riddalls. “I am committed to building on that heritage as we embark on the delivery of our new five-year strategy.”

Neil Lister – president of the PAGB and vice president international and managing director UK and Ireland at Perrigo – said Riddalls had “brought a wealth of regulatory experience to the PAGB” and was “perfectly placed to lead the association as it enters its second century as the voice of the consumer healthcare industry”.

Lister thanked Smith for his “leadership and outstanding contribution to the consumer healthcare industry” and said he left the PAGB in a “strong place”.

In November 2019, the PAGB won the first-ever OTCToolbox Consumer Healthcare Industry (CHi) Award for Lifetime Achievement. The industry association celebrated its centenary in 2019 (click here to read the News story).

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