3 December 2019 - Deborah Wilkes
Orbital Research picks up the OTCToolbox Consumer Healthcare Industry (CHi) Award for Regulatory Achievement of the Year for its work on digitally-sourced real world evidence (RWE).
Hayden Allen-Vercoe of Orbital Research accepted the CHi Award at the OTCToolbox 2019 Consumer Healthcare Marketing Event in London, UK, on 28 November 2019.
There was unanimous agreement among the five judges for this CHi Award that Orbital Research’s work on digitally-sourced RWE deserved to win Regulatory Achievement of the Year.
A “truly innovative initiative” said one judge who added that the approach offered the “potential for the entire consumer healthcare industry to revitalise brands with claims that are evidence-based and meaningful for consumers”.
A second judge described the initiative as a “game changer, providing cost savings and increased speed-to-market”.
A third judge pointed out that Orbital Research was shifting RWE to a new digital and social-media based level, reflecting where people spend a significant part of their daily time.
Five OTCToolbox CHi Marketing and Regulatory Affairs Awards were presented on 28 November 2019:
- European Launch of the Year
- European Marketing Campaign of the Year
- Regulatory Achievement of the Year
- Self-Care Initiative of the Year
- Lifetime Achievement
IQVIA Consumer Health sponsored the Networking and Awards Presentation Dinner at the OTCToolbox 2019 Consumer Healthcare Marketing Event.