New CHi Award for sustainability goes to Natures Aid

New CHi Award for sustainability goes to Natures Aid
Wild Earth comprises a range of 10 vitamins, minerals and supplements (VMS)

24 February 2022 - Deborah Wilkes

The OTCToolbox Consumer Healthcare Industry (CHi) Award for Sustainability Project of the Year goes to Natures Aid for its Wild Earth range of vitamins, minerals and supplements (VMS).

Natures Aid, which is part of Stada, is the first-ever winner of this new addition to the CHi Awards.

Commenting on the win, Chris Morrey, general manager of Natures Aid, said: “We at Natures Aid and Stada are delighted to receive this CHi award recognising Wild Earth, the world’s first specifically designed planet-friendly, eco-friendly, sustainable range of vitamins and supplements.”

Judges for this CHi Award were looking for an outstanding example of packaging developments, recycling programmes, ingredient changes, ingredient transparency, drug delivery changes, energy management and waste reduction.

Five of the seven judges for this CHi Award ranked Wild Earth first out of the candidates.

Watch Natures Aid’s acceptance speech

The best in business development and innovation

The OTCToolbox CHi Awards honour the best in business development and innovation around the world.

Winners of the CHi Awards were decided by a panel of highly-experienced executives in the consumer healthcare field. The panel included representatives from 1HQ Creative Leap, CG Sawaya Partners, Chameleon Pharma Consulting, ECHO, Euromonitor International, EY, Healthy Brands, IQVIA Consumer Health, Jenson R+, L4i, Maestro Consulting, Manlik Pharma Consultants, Muzeable, OTCToolbox, TentaConsult Pharma & Med, as well as Ros Munday and Andy Tisman.


Sustainability Project of the Year was one of six CHi Awards presented during the OTCToolbox 2022 Consumer Healthcare BD&I Event on 21-25 February 2022.

  • Transaction of the Year
  • Business Development Team of the Year
  • Innovation of the Year
  • Regulatory Achievement of the Year
  • Self-Care Initiative of the Year
  • Sustainability Project of the Year

Watch the Presentation Ceremony for the OTCToolbox 2022 CHi Awards

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