3 March 2020 - Deborah Wilkes
Nestlé has captured the OTCToolbox Consumer Healthcare Industry (CHi) Award for Business Development Team of the Year thanks to a series of significant deals.
Judges for the CHi Award were particularly impressed by Nestlé Health Science’s move into personalisation.
A key deal for Nestlé Health Science came in August 2019 when the business announced that it was expanding into personalised nutrition by acquiring the vitamins, minerals and supplements (VMS) company Persona for an undisclosed sum (click here to read the News story). Persona is now part of Nestlé Health Science’s Atrium VMS business which was acquired by Nestlé in 2018.
Judges were looking for a business development team that announced and/or completed one or more transactions in 2019 with the power to transform the consumer healthcare presence of the team’s company. Six of the eight judges ranked Nestlé first or second out of the eight candidates.
Jeremy Puttock of Healthy Brands said the Nestlé business development team had made acquisitions that would “pave the way towards greater development and adoption of personalisation health and wellness solutions, driving the future growth of consumer healthcare/OTC and building a connection with practitioner and patient management systems”.
Mathias Käsebier of Bannert Manlik Consultants said the move into personalised nutrition – combined with the Atrium portfolio – might be a winning move. It would allow Nestlé to enter markets outside the US with a “compelling story instead of a difficult me-too approach”, he added.
A third judge said the range of acquisitions and deals had the “potential to transform the Nestlé Health Science business and bring new paradigms to the OTC/self-care market”.
The best in business development
The OTCToolbox CHi Awards honour the best in business development and innovation around the world.
Winners of the CHi Awards were decided by a panel of highly-experienced executives in the consumer healthcare field. The panel for the three CHi Awards included representatives from Bannert Manlik Consultants, Bunniss Associates, Ceuta International, Euromonitor International, Healthy Brands, IQVIA Consumer Health, Infirst Healthcare, Jenson R+, Plexus Ventures and Roland Berger, as well as OTCToolbox.
Business Development Team of the Year was one of three CHi Awards presented during the OTCToolbox 2020 Consumer Healthcare BD&I Event held in London, UK, on 27-28 February 2020. The other two were Transaction of the Year (click here to read the News story) and Innovation of the Year (click here to read the News story).