Merck launches Vivera brand in Latin America

21 January 2016 - Deborah Wilkes

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Merck Consumer Health's Vivera brand has made its worldwide debut in Chile, and the company says the probiotic product for gastrointestinal upsets will be rolled out in "several major Latin American markets later in 2016". Germany's Merck has also announced a further wave of brand transfers from its Biopharma business to Consumer Health.

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