2 October 2019 - Deborah Wilkes
IQVIA has launched IQVIA Consumer Health to “meet the growing business needs of the retail health sector”.
The company said IQVIA Consumer Health offered a “unique global technology and analytics suite to support the self-care and wellness industry from product concept to consumer use”.
Prasanna Pitale, vice president and general manager of IQVIA Consumer Health, said the new unit’s capabilities covered “all aspects of the brand journey while also helping OTC medicines, personal care, patient care and nutrition companies optimise their performance”.
“IQVIA is committed to supporting the growing consumer health sector within the healthcare continuum,” added Pitale.
IQVIA is a leading global provider of advanced analytics, technology solutions and contract research services to the life sciences industry. It was formed through the merger of IMS Health and Quintiles.
OTCToolbox is pleased to announce that IQVIA Consumer Health is the headline sponsor for the OTCToolbox 2020 Consumer Healthcare BD&I Event to be held in London, UK, on 27-28 February 2020. Click here to see the speaker programme and book your place.