Industry in brief | Venture Life, Stada, Bayer

Industry in brief | Venture Life, Stada, Bayer

27 April 2020 - Deborah Wilkes

Venture Life has signed an agreement with a Chinese partner, Stada has recruited from Google, and Bayer’s Supervisory Board has a new chairman following the departure of Werner Wenning after 54 years with the German company.

Venture Life signs Chinese agreement

Self-care group Venture Life has signed a new, 15-year agreement with its existing Chinese partner for the Dentyl mouthwash.

UK-based Venture Life said the exclusive agreement covered distribution of a number of its products, including Dentyl, in China, Hong Kong, Macau and Taiwan.

Venture Life pointed out that the agreement had minimum purchase obligations totalling EUR168 million (USD182 million) over the 15 years.

At the start of 2020, the Chinese partner launched a new marketing campaign for Dentyl, which is largely sold via the online channel.

Venture Life reported sales of GBP20.2 million (USD25.1 million) in 2019, representing a rise of 7% compared to the previous year.

Adjusted Earnings Before Interest, Taxes, Depreciation and Amortisation (EBITDA) increased by 11% to GBP3.0 million.

Stada recruits from Google

Stada has recruited Google’s Beate Rosenthal as chief marketing officer and senior director marketing OTC for Germany.

Before joining Google in May 2019, Rosenthal worked for Procter & Gamble (P&G) and Germany’s Merck Consumer Health. Her most recent position at P&G was global director digital and media P&G Health.

Werner Wenning leaves Bayer

Bayer’s Supervisory Board has a new chairman following the departure of Werner Wenning after 54 years with the German company, including 20 years on the Board of Management and Supervisory Board.

The new chairman is Norbert Winkeljohann who has been a member of the Supervisory Board since May 2018.

Wenning was chairman of Bayer’s Board of Management between April 2002 and September 2010.

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Venture Life Stada Bayer Consumer Health

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