Industry in brief | Dr Reddy’s, Nature’s Sunshine, NZSMI

Industry in brief | Dr Reddy’s, Nature’s Sunshine, NZSMI

21 September 2020 - Deborah Wilkes

Dr Reddy’s has launched store-brand equivalents of Alcon’s Pataday eye allergy products in the US, Nature’s Sunshine has a new business model and New Zealand’s industry association has a fresh image.

Dr Reddy’s launches Pataday equivalents

Dr Reddy’s has entered the OTC eyecare market in the US with store-brand equivalents of two of Alcon’s recently-launched Pataday eye allergy products.

Quoting data from IRI for the 52 weeks ending August 2020, Dr Reddy’s said the Pataday brand had generated US sales of approximately USD31 million since it was launched in March 2020.

Dr Reddy’s has introduced Olopatadine Hydrochloride Ophthalmic Solution USP in 0.2% and 0.1% versions. The 0.2% version is supplied in a 2.5ml bottle while the 0.1% option comes in a 5ml bottle.

Both products are indicated for temporary relief of itchy eyes due to pollen, ragweed, grass, animal hair and dander. The 0.1% version is also indicated for temporary relief of red eyes.

The products are store-brand versions of Pataday Once Daily Relief containing olopatadine 0.2% and Pataday Twice Daily Relief containing olopatadine 0.1%.

Alcon has just extended the Pataday range of OTC eye allergy products in the US with Pataday Once Daily Relief Extra Strength containing olopatadine 0.7%.

Alcon described Pataday Once Daily Relief Extra Strength, which was formerly prescribed as Pazeo, as the “first and only once daily eye allergy itch drop offering a full 24 hours of relief without a prescription” (click here to read the News story).

Dr Reddy’s worked with Gland Pharma to launch the store-brand versions of Pataday.

Revamp for Nature’s Sunshine

Nature’s Sunshine Products has revealed a new business model that focuses on its “core strengths as herbal experts”.

The US-based vitamins, minerals and supplements (VMS) specialist is backing the new business model with a digital campaign called “Force of Nature”.

Terrence Moorehead, chief executive officer of Nature’s Sunshine, said the company would be “completely” relaunched this fall. The revamp, he added, included new branding, a new website and a series of programmes “designed to dramatically improve the Nature’s Sunshine Experience”.

New look for New Zealand industry association

The New Zealand Self Medication Industry Association (NZSMI) has repositioned itself as “the voice of the self-care industry” industry in New Zealand and has a new name, a new logo and a new website.

The industry association is now known as Consumer Healthcare Products NZ (CHPNZ).

CHPNZ says it “represents manufacturers and distributors of non-prescription healthcare products, providing better health for New Zealanders through informed, responsible self-medication”.

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