Hypera names new head of Consumer Health

Hypera names new head of Consumer Health
Hypermarcas changed its name to Hypera Pharma

14 September 2018 - Deborah Wilkes

Brazil's Hypera Pharma has appointed Hélio Segouras as head of its Consumer Health business.

Segouras takes over from Luiz Clavis – Hypera Pharma's vice president of marketing and sales – who was temporarily in charge of the business.

Hypera Pharma pointed out that Segouras had more than 20 years of experience in the pharmaceutical industry. He has worked for Novartis, Pfizer Consumer Healthcare and Procter & Gamble.

The Brazilian company – which was known as Hypermarcas until December 2017 (click here to read the News story) – has three business units: Branded Prescription, Consumer Health and Generics & Similars.

Hypera Pharma said its Consumer Health business was the leader in consumer health in Brazil, according to data from IQVIA for the year ending June 2018.

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