Energy shots inspire OTC drug innovation

22 July 2013 - Deborah Wilkes


The arrival of pain relievers presented in a "shot" format demonstrates the growing influence of foods and beverages on product innovation in the OTC medicines category, according to Stephanie Prymas, consumer health analyst at Euromonitor International.

Annual Subscription Holder?

Sign in to continue reading.

Sign In

Back to Industry News

Share this page: