3 May 2021 - Deborah Wilkes
EM Pharma has extended its Steril-eeze range of alcohol-free sanitisers in the UK with a travel product aimed at commuters, business travellers and holidaymakers.
Steril-eeze Travel Anti Viral Sanitiser, which is formulated with hypochlorous, is backed by the claim “Kills 99.99% of viruses and bacteria”. The spray can be used on hands, surfaces and face masks.
UK-based EM Pharma points out the product is “kind to skin” and “non-flammable”.
Managing director Paul Walsh says people are seeking alternatives to alcohol sanitisers which are just as effective but kind to skin. “As we see travel restrictions lifted,” adds Walsh, “consumers will be looking for a sanitiser that fulfils all their travel hygiene needs, whether they are commuting to the office, holidaying in the UK or flying short or long haul.”
EM Pharma said Steril-eeze Travel Anti Viral Sanitiser would be backed by digital advertising and public relations activity, supported by "expert and celebrity brand ambassadors".
Steril-eeze Travel Anti Viral Sanitiser comes in 50ml, 100ml and 250ml packs priced GBP2.79 (USD3.85), GBP3.99 and GBP7.49 respectively.
The new product joins EM Pharma’s Steril-eeze Kind To Hands Hand Sanitiser which was launched in the UK in 2020.
About EM Pharma
Founded in 2005, privately-held EM Pharma markets a portfolio of branded consumer healthcare and pharmaceutical products, and also manufactures own-label products for retailers.
The company’s brands include Vizulize eyecare products, Pollenase allergy remedies and Cl-ear earcare products.