Boots UK partners with Public Health England

Boots UK partners with Public Health England
The partnership kicked off in January 2020 with the launch of the Reboot Quiz

2 January 2020 - Deborah Wilkes

Boots UK and Public Health England have teamed up in a three-year partnership to “encourage one million people to take action to improve their health”.

The partnership kicked off in January 2020 with the launch of the Reboot Quiz. Hosted on the website, the interactive questionnaire asks people a series of questions to assess their behaviour on a range of topics including eating and drinking habits, smoking, daily stress and exercise. People get personalised advice, and can also receive personalised product and service recommendations.

Impact of unhealthy lifestyles

Duncan Selbie, chief executive of Public Health England, said unhealthy lifestyles continued to cost the National Health Service (NHS) around GBP11 billion (USD14 billion) every year, and potentially preventable health risks caused 40% of ill health and early death in the population. Simple changes could lead to huge health benefits, he added.

Sebastian James, managing director of Boots UK, commented: “By combining our experience and the huge number of people who shop with us, with Public Health England’s unparalleled expertise and knowledge, we think that we can help millions of people become healthier and happier.”

Boots and Public Health England pointed out that over half of adults in England were at increased risk of chronic disease due to their waist circumference and body mass index (BMI). Furthermore, one in three adults were classified as physically inactive, 28% had high blood pressure, and 18% of men and 15% of women were smokers.

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