Bayer has the Regulatory Achievement of the Year

Bayer has the Regulatory Achievement of the Year
“Don’t downgrade your dream just to fit your reality, upgrade your belief to match your vision,” says Adriana Alvarez, head of regulatory affairs Latin America for Bayer Consumer Health

24 February 2022 - Deborah Wilkes

The OTCToolbox Consumer Healthcare Industry (CHi) Award for Regulatory Achievement of the Year goes to Bayer Consumer Health for an initiative involving QR codes in Central America and the Caribbean.

“Groundbreaking” and a “major achievement” were some of the comments from our judges.

Responding to the CHi Award win, Adriana Alvarez, head of regulatory affairs Latin America for Bayer Consumer Health, said: “Don’t downgrade your dream just to fit your reality, upgrade your belief to match your vision.”

Judges were looking for an outstanding example of a switch of a medicine from prescription to non-prescription status, a new product claim, a change to legislation or other regulatory achievement.

Three of the six judges for this CHi Award ranked the initiative first out of the five candidates, and a further two placed it in the top two.

Watch Bayer’s acceptance speech

The best in business development and innovation

The OTCToolbox CHi Awards honour the best in business development and innovation around the world.

Winners of the CHi Awards were decided by a panel of highly-experienced executives in the consumer healthcare field. The panel included representatives from 1HQ Creative Leap, CG Sawaya Partners, Chameleon Pharma Consulting, ECHO, Euromonitor International, EY, Healthy Brands, IQVIA Consumer Health, Jenson R+, L4i, Maestro Consulting, Manlik Pharma Consultants, Muzeable, OTCToolbox, TentaConsult Pharma & Med, as well as Ros Munday and Andy Tisman.

CLICK HERE TO DOWNLOAD THE WINNERS BOOK FOR THE CHI AWARDS.

Regulatory Achievement of the Year was one of six CHi Awards presented during the OTCToolbox 2022 Consumer Healthcare BD&I Event on 21-25 February 2022.

  • Transaction of the Year
  • Business Development Team of the Year
  • Innovation of the Year
  • Regulatory Achievement of the Year
  • Self-Care Initiative of the Year
  • Sustainability Project of the Year

Watch the Presentation Ceremony for the OTCToolbox 2022 CHi Awards

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CHi Awards Bayer Consumer Health

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