Australia's TGA launches Advertising Hub

2 July 2018 - Deborah Wilkes

Australia's Therapeutic Goods Administration (TGA) has launched a new Advertising Hub aimed at both advertisers and consumers.

The hub includes fact sheets, e-learning modules and forms for reporting unfair or misleading advertising. It also provides information about changes to the framework for advertising therapeutic goods over the next three years.

The TGA pointed out that advertisers could learn how to create compliant advertising using e-learning modules on the hub. The first module on the basics of therapeutic goods advertising regulation was already available, said the regulatory agency, and more modules were planned for the coming months.

Advertisers could also check whether a particular therapeutic good could be advertised to the public using a simple online decision tool, added the TGA.

Resources for consumers

Commenting on resources for consumers, the TGA said consumers could now report "dodgy advertisements for medicines and medical devices through a single online form".

"The TGA is now the sole body for handling complaints about medicines and medical device advertisements aimed at the public, with new sanctions and penalties for advertisers who do not comply with the regulations," noted the regulatory agency.

Consumers could also use the hub to educate themselves about the rules that protect them against unfair or misleading advertisements for therapeutic goods, said the TGA.

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