Amopé footcare brand is one of RB's new ideas

30 July 2014 - Deborah Wilkes

Reckitt Benckiser (RB) intends to launch footcare products in two key markets where it does not own the Scholl name – the US and Brazil – under a new brand called Amopé. The company has also unveiled plans to extend the Airborne, Durex and Mucinex brands during the second half of 2014.