Amopé footcare brand is one of RB's new ideas

30 July 2014 - Deborah Wilkes

Archived

Reckitt Benckiser (RB) intends to launch footcare products in two key markets where it does not own the Scholl name – the US and Brazil – under a new brand called Amopé. The company has also unveiled plans to extend the Airborne, Durex and Mucinex brands during the second half of 2014.

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